How to Deploy Treatment Method into Burkina Faso or other Emerging Nation:
WHO?
An Individual from the United States. WHAT?
InPress Technology's device.
WHERE?
Burkina Faso. WHY?
To Prevent PPH.
HOW?
See below.
HOW?
How do you implement new medical technology in a foreign country? How do you make sure you're greeted with open arms and those receiving you feel comfortable with your presence in their country? Step 1: First and foremost, it is integral to your travels that everything remains legal. That being said, you need to have any and all licenses, permits, and the like to make sure you are a verified and authenticated to enter your target country. Step 2: You must gather background information on the country you are traveling to. Know the cultural similarities and differences. Place more importance on knowing the differences seeing as you do not want to offend or make the locals feel uncomfortable. Remember: they have different customs, different social cues, different body language and you must know all of these before integrating yourself. Pro Tip: It might be helpful to learn a couple words in whatever language of the country you are traveling to. Phrases like "Hello", "Excuse Me", "Thank you", "How are you?" will come in handy when attempting to communicate with locals. Step 3: Now that you have some background and the required documentation the next step is to find your Key Opinion Leader. KOL's, also called thought leaders, are experts in their field whom other individuals rely on for information and research. This is the most important aspect when venturing out of your own culture into an emerging market like Burkina Faso. These individuals are very credible and should be reached out to first before you travel because they will be your first connection. Key Opinion Leaders will open the door to the network you are trying to reach and assist in connecting you to the locals of said country. Step 4: Your Key Opinion Leader is your most essential resource. Be polite and respectful to them always because they will help jump start your journey and create an introduction between you and the local individuals. This phase is exploratory so you must be open to opportunities and be comfortable with talking with a lot of individuals. This is not an official process but will facilitate you reaching your end goal. From your KOL, it is anticipated that you will get in contact and make an introduction to the Ministry of Health for information and verification that you can network and introduce yourself to start helping people in these developing nations. REACH OUT! Start the Process! I know you, you know this other person, that person knows a different person. You've made a connection and this will open even more doors. Step 5: To start talking and attempting to get this device accepted, you must be in contact with the ministry of health (which is why you need your KOL, they will assist in moving that step along). Once this happens then you can venture with your KOL to networks they know of to establish yourself and begin sharing your product. Going through the ministry of health is an official process that must take place unlike finding a KOL which is unofficial but will make the process easier and more successful. Step 6: Once you show up, reach out, and make a contact now is your time to shine. You have this device and you want to sell it without being aggressive but not selling the product short. Give it some essence. PPH is a serious issue and the first statement you make can create a huge difference. You know the problem. You have done the research. You know the solution. You know how it will benefit, you just have to convince someone else to adopt it. Pro Tip: When you tell an individual the pricing of your product make sure to have the calculations with it because it will add to the validity of your product. Compare you product to other means of treatment and how much money and lives could be saved. What field research have you done or read about for current paths of treatment vs. the treatment you want to establish. Step 7: Hopefully you have sold your product enough that the individuals you are trying to deploy it to will agree and want to adopt it. Good luck and really take in to account all these steps so that you can bring your product or device to developing nations so they can reap the benefits as well. |
Important: Make sure when you are Marketing your product or device to another country that you tailor your ads so they are culturally specific. For example, you do not want to have ads with an abundance of White American individuals if you are traveling to Africa to deploy a product. |